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About:
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Next-level nutrition
The growing need for clean label products is a broad demand but a real one. According to Nielsen, clean label products have been the biggest growth drivers of the packaged food and beverage industry in the past five years. Fruit powders can help slim down ingredient labels and increase wellness claims as they are natural and retain many of their built-in health advantages.
“Fruit powders have been used in baked goods for quite some time,” said Brigham Sikora, research, development and applications director, Bakery, Kerry. “The innovation we are seeing currently and some of the uses we are trying to explore are using our vegetable and fruit powders to add claims of servings of fruits or vegetables in the final product. In some cases, we are also able to label just the fruit or vegetable in the ingredient declaration with no other additives.”
Kerry’s portfolio of powders includes a range of fruits, vegetables and specialty varieties such as honey, maple syrup and balsamic vinegar and have been applied to cookies, muffins and donuts as an added health component.
“Traditionally, fruit powders have been used in bakery items to add flavor and in some cases color,” Mr. Lutomski said. “But recent trends look for more than just taste, color and ease-of-use; these trends are looking for ingredients with inherent functional benefits and clean labels.”
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